Desirability and Delivery
This is the basis to to selling your home for more. As a consumer based society we all are concerned with value. Perceived value is when the buyer believes that the price they are paying for a home is less than the perceived worth of a property in a given market cycle. A lot of agents will add phrasing like "below appraisal, "this one is a steal," or "this one wont last long" in a property description trying to achieve this usually to lackluster results. Wording alone does not achieve perceived value.
My team and I at Common Ground Real Estate have a much different approach. We work with the seller to actually create more value in a home. That is why we continue to sell more homes than other agents and for more. Our services are much much more than just listing a house or condo for sale.
Making your home as desirable as possible to the buying public and delivering that message in the widest distribution possible is the key to 'Selling Your Home for More' and we are masters at it. This is outlined in Six Steps:
1. Preparation:
Clean and Working: Less than 5% of properties are ready for market at any given time. First off everything has got to be in working order. "Yeah that door sticks, I've been meaning to fix that" These little tell tell things give the buyer the impression that maintenance on a home has not be done and worse they can draw the wrong conclusions: 'hmmm there might be structural issues here' Cleanliness is paramount. Nobody wants to buy a dirty home or one with pealing paint. These are the homes that buyers will buy to 'fix it up' and want a discount to do so.2. Staging:
De-cluttered with minimal mementos and pictures. You are going to be moving so go ahead and pack up a lot of the 'personal and personality' items and move them to storage. Take excess furniture to storage too. Want the home to look spacious and inviting. Clean out (and most of all) thin out the closets. Over-flowing is never a good look. The object is to move the buyer from thinking "I can live here" to "I want to live here."3. Photography
Not enough can be said about this. Now that the home is model ready and looks the best it ever has, it is time to record it. Magazine quality photography is critical to success now more so than ever. The industry has shifted completely to online. This is the first test with a buyer. Thousands of buyers will look at your home online and make a critical decision whether to come see it in person. You are only going to receive an offer to purchase if the buyer has seen it in person.4. Distribution
Just throwing up a listing in the MLS is not enough. You want those wonderful photographs and your home's compelling story on every real estate website that has active buyers. My team makes sure that all of our listings are on FMLS, GaMLS, Realtor.com, Zillow, Trulia, and over 350 more websites everyday with thousands of views. Once the buyer comes and views the home in person, having a magazine quality brochure to take with them is critically important. This helps them to remember your home and the quality of the brochure can help reinforce that perceived value.5. Team Work
It is not enough to just reach out to the buying public but to also have 'buyin' from our fellow REALTORS. Promoting the home to key agents within a community is important. They have ready, willing, and able buyers that are actively looking. Following up on showings to overcome objections and identify fixable issues is critical to getting a great offer.6. Availability
If agents have a hard time getting in to show the home it will not sell for a premium. They will just cross it off consideration...Give me a call at 404-353-9233 to discuss how we can help you achieve YOUR real estate goals now and in the future...
For those of you that are grammar hawks I know that there are huge grammatical flaws in my writing style. I am an excellent REALTOR with a strong proven record.... I do not hold myself out to be a great writer....lol... All the Best, Bill
Maximizing your home’s perceived value to prospective purchasers is Bill's business. His job is to make sure that the buyer not only sees competitive advantages in your home but also believes that your home’s inherent value exceeds the competitions’. Bill and the Common Ground Real Estate Team are masters at marketing your home’s value and achieving the absolute highest return on your investment maximizing your equity. It truly takes a special organization to make that happen.
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